De-Duplicating Your List
The email list that GoBrandWin provides at the end of the giveaway will contain some email addresses that are already on your list.
And in order to measure the true performance of your giveaway, you will need to remove the duplicates prior to sending your post giveaway sequence.
The video above provides step by step instructions on how to de-duplicate your list. And the sample spreadsheet referenced in the video can obtained at the link below.
Grab The De-Duplication Spreadsheet
How To Maximize Your Giveaway Email List
Every contestant who registers for a giveaway is placed on a special autoresponder sequence designed to introduce your brand.
In addition, they are sent special promotions to encourage them to shop at your store.
For every email sent, we keep detailed records of each recipient’s email activity and automatically assign them a “lead score”.
The lead score is a point value we assign to actions subscribers take—such as opening your emails or clicking on email links—to help you gauge their interest in buying your product.
For example, if a recipient opens an email, 1 point is added to their score. If they click on a link within the email, 3 points are added.
Based on this lead score, you can rank the emails that you receive from the giveaway.
The lead score is especially useful if you want to isolate your top prospects. Simply email the recipients with the highest lead scores to maximize your conversion rate.
Download A Sample Post Giveaway Email Autoresponder
Once you have downloaded the entire list of giveaway emails, it is essential that you send an email to this opt-in list as soon as you can.
And in your very first email, you should mention the sweepstakes in the subject line.
In addition, you should also reference the giveaway within the opening sentence of your first few emails to remind the recipient why they are receiving your email.
Once you’ve established initial contact, it is important to provide special offers with a sense of urgency. After all, your goal is to get this newly acquired email subscriber to take action immediately.
In fact, we recommend giving discounts, free downloads and/or special offers with a strong sense of scarcity with expiration windows of between 24-72 hours.
If you would like to see a sample post giveaway autoresponder sequence, click the link below to download my 11 step sequence.
Note: You must have a FREE Drip account in order to download the entire sequence.
Signing up is free and you can get all of the emails at the push of a button. Just as an aside, if you aren’t using Drip for your ecommerce store, it’s worth giving them a try.
Drip is the email provider I personally use for my blog and they’ve recently started focusing their efforts 100% on ecommerce.
Right now, I’m evaluating Drip for my shop and so far, it looks like they offer 85% of the features of the leading email provider at half the price.
Click Here To Grab The Sequence
(This is NOT an affiliate link)