How We Match Brands In A Giveaway

When you apply for a giveaway on GoBrandWin, we will match your company with a brand that has the same customer avatar as well as a similar sized email list.

All companies are screened to make sure that they have a trustworthy web presence online.

Now I run a top 20 ecommerce blog over at MyWifeQuitHerJob.com, a top 100 business podcast on iTunes, an ecommerce course and an annual ecommerce conference at SellersSummit.com.

Maintaining my reputation is important, and we will make our best efforts to ensure that all participating companies and giveaways are both tasteful and effective.

To give you an idea of the results you can expect, our most recent giveaway garnered over 10,000 subscribers and the average list size of the companies was only 25K.

That’s a 40% increase in list size overnight!

What Happens During The Giveaway

Once a giveaway goes live, you will email your list and drive traffic to our landing page where contestants will sign up.

All contestants are placed on a multi-step autoresponder sequence designed to…

• Introduce visitors to your brand and unique value proposition
• Entice them to make a purchase with a small coupon code that you provide

All brands will get their own unique email.

Lead Scoring

One of the primary concerns for any giveaway is the quality of the leads.

As a customer traverses through our autoresponder sequence, we will assign all contestants a “lead score” based on their open/click metrics during the sequence.

This lead score will be given to you along with the email list at the end of the giveaway.

What is a lead score?

The lead score is a point value we assign to actions subscribers take where

• Email opens are assigned a point
• Clicks are assigned 3 points

With the lead score, you can rank the emails you get from the giveaway based on activity.

For example, you can isolate the top prospects of the list to maximize conversions.

Or you can prune away the non-engaged subscribers without ever sending an email.

Our goal is for you to get the most out of your newly acquired list.

What Happens When The Giveaway Is Over

Once the contest ends, we will make our best effort to prevent all brands from emailing the list all at once.

The email list will be distributed in ranking order based on how many leads you drove during the giveaway.

For example, if company A contributed the most contestants, then they will receive the email list first followed by the next highest company.

Staggering the email list distribution will ease the flood of emails to your new list.

We’ll also provide you with a sample autoresponder sequence that I’ve personally used with my store