How Effective Are Giveaways?
Giveaways are a great way to acquire thousands of new email subscribers in a short period of time.
But how valuable are these email subscribers? Are most contestants simply interested in free stuff and will they actually buy products from your store?
First off, giveaways are not a new concept.
Many companies conduct their own giveaways to create awareness for their brands and done correctly, a large percentage of your newly acquired list will become repeat customers.
For example, a recent giveaway by one of our brands yielded
- 6072 Email Subs
- 6176 Tweets
- 5000 FB Likes
- 2500 More Twitter followers
- 159 Orders During The Contest
- 85 Orders After Contest Ended
- $3.47 Per New Customer Acquired
The key to running an effective giveaway lies in your email segmentation strategy and your post-giveaway email autoresponder sequence.
How Does GoBrandWin Help Maximize Your Giveaway?
When a consumer joins a giveaway, we place them on a special autoresponder sequence designed to introduce them to the brands involved in the sweepstakes.
We will clearly express your company’s unique value proposition and educate the customer on why they should be excited to buy your products.
We will also provide autoresponder templates to participating brands to educate you on how to onboard these new email subscribers onto your list.
By the time the contest is over, participating consumers will be familiar with your brand and open to followup correspondence.
How Are Companies Matched Together?
We will make every effort to group companies together that have the same customer demographic.
For example, we will not group together a fashion/beauty brand with a sports brand. All brands who participate in a given sweepstakes will have the same customer avatar.
We will also match brands accordingly based on their email list size to ensure fairness of contribution.
How Much Does It Cost To Run A Giveaway
GoBrandWin is free and your only cost will be your gift card contribution valued at $200.
If we assume that your gift card really costs you $50 and you acquire a few thousand new email subscribers from the giveaway, that comes out to 2.5 cents per email.
This is extremely inexpensive.
Most brands who run their own giveaways with Facebook ads pay between 50 cents to a dollar per sub.
For most stores, all it takes is 1-2 orders just to break even. And if you take into account repeat business and the lifetime value of a customer, you can’t really lose money.
Will The Contest Be Shared With Influencers And Bloggers?
We will share all of our sweepstakes with related bloggers in your niche.
Over the years, we have built strong relationships with bloggers in a wide variety of disciplines.
Our founder Toni Anderson has been working in the online space since the early 2000’s and founded and managed the Blogger Network for Savings.com.
She’s personally managed over thirty campaigns and has worked with brands such as Kraft, ConAgra, Safety 1st, The Pork Council, Sears/Kmart, Macy’s Southwest, Visa prepaid, and more.
Both founders have quite a large rolodex of over a thousand top influencers and we will use our contacts to amplify the giveaways that we run.
How Do I Use My Newly Acquired Email List?
The email subscribers you obtain through a giveaway can be used to send additional promotions and offers for your products.
In addition, you can create a custom audience in both Facebook and Google to run extremely targeted advertisements.
Does GoBrandWin Work In The EU?
Unfortunately due to the new GDPR requirements, we are not accepting brands in the EU.
In addition, no EU based email addresses will be accepted either.
What Are The Requirements To Participate?
- You must have your own branded shop and website.
- You must contribute a gift card of at least a $200 value.
- You must have an existing email list and/or social media audience.
How Do I Apply?
Click on the link below and fill out the short questionaire. This service is free for all brands. Apply now!